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Wednesday
Jan232013

Amazon Wine: One Inch, One Second

Screen shot of Amazon's wine storeFollowing with interest Amazon's entry, after two earlier aborts, into the online wine marketplace, this quote in Advertising Age struck me:

"The self has become the screen; the onlycopy truly detectable is price, ounces and a logo," It is even more imperative in the online-shopping experience, as brand are condensed to a one-inch image." (Terri Goldstein, Goldstein Group)

When the "story" is so central to selling wine, and when, presumeably, wineries team up with Amazon to extend their reach, how is that story communicated in one inch and one second of a viewer's attention?  

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