« Toast: A Wine Label, More Than Just A Pretty Face (from the Vacaville Reporter) | Main | Does your logo bring to mind a flushing toilet? »

Amazon Wine: One Inch, One Second

Screen shot of Amazon's wine storeFollowing with interest Amazon's entry, after two earlier aborts, into the online wine marketplace, this quote in Advertising Age struck me:

"The self has become the screen; the onlycopy truly detectable is price, ounces and a logo," It is even more imperative in the online-shopping experience, as brand are condensed to a one-inch image." (Terri Goldstein, Goldstein Group)

When the "story" is so central to selling wine, and when, presumeably, wineries team up with Amazon to extend their reach, how is that story communicated in one inch and one second of a viewer's attention?  

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (6)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
  • Response
    Response: 840琉璃瓦机
    沧州金辉压瓦机械设备厂 电 话:0317-8086188 电 话:0317-8086199 沧州金辉压瓦机械设备厂 手 机:13832771638 15133711101 , 角驰820 角驰820; Q Q:59458991 49870222 ...
  • Response
    沧州金辉压瓦机械设备厂 电 话:0317-8086188 电 沧州金辉压瓦机械设备厂  话:0317-8086199 手 机:13832771638 15133711101 Q ,920压型机; ,双层压瓦机; 920压型机 Q:59458991 49870222 ...
  • Response
    Response: Myrtis Badua
    I found a great...
  • Response
  • Response

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>