Gracious 101: Way to Make a Correction
Wednesday, March 17, 2010 at 6:04AM I received the nicest possible correction to an error I made in an earlier post. Here it is:
Hi, Ann, I enjoyed your article about seeing Tom Hanks and tasting wine at Solano College. It was great to hear that you had a good time and liked the wines of GV cellars.
Just wanted to make a correction...there is another winery in Green Valley. We, Rock Creek Vineyards, have a beautiful barn and tasting room, and have won gold and silver medals for our wines in the Chronicle Wine Competion. Please come and taste, visit the winery and see a small artisan winery, where grapes are grown, wine is made in a gorgeous setting back 4 miles in Green Valley.
Look at our website: www.rockcreekvineyard.com. Give us a call and please come and taste when you are close by.
Thanks!
Carolyn West
I think this is an excellent blueprint for anyone who sees something that is incorrect about their brand - in a blog, on Yelp, or in the newspaper. Bloggers, reviewers and journalists try to get things right but don't always succeed. Carolyn correctly assumed that my intentions were good. She starts with a friendly greeting, says something nice about another brand, gave me the correct info and then told me enough about her wine that I wanted to learn more.

Reader Comments