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Tuesday
Oct192010

Is There a Gap in the New Domain Chandon Logo? 

Old Domain Chandon LogoOh man, I wouldn’t want to be Michael Stedman. TheNew Domain Chandon Logo director ofOld and Current Gap LogoGap Logo Dumped After Only a Week marketing for Chandon unveiled a new logo today, just a week after the new Gap logo took its tumble from grace, landing in the dump of unloved logos. After being roundly savaged by design blogs and advertising gurus Gap withdrew the new logo and made a vague promise to crowdsource a replacement, thought better of THAT idea and then reverted to the old logo.

Stedman must have been sweating, the kind of big wet spots under the arms that we don’t often see in wine country.  Chandon’s new logo is similar to Gap’s in that the typeface is rather pedestrian and the logo that it replaces seems to me to be, well,  rather lovely.

Logo changes are not for the faint of heart. The design teams who do “identity” are not cheap but the real dollars are spent on countless, endless meetings with everyone from CEO to janitor, and one would hope some customers. Everyone that is, who needs to buy in.
 
Buy in = tacit agreement not to fuss in future = not having to do the whole damn thing over again.

When I saw the headline,  “Chandon reveals new package” I thought, what, are they going to do sparkling wine in BOXES?  So I’m not going to fuss, it’s just a logo.

 

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